Head of Software Engineering
Hi, I'm Joseph
Award-winning Full-stack Developer turned Engineering Leader. Building high-performance teams and shipping world-class software.
Welcome to Coder to Corner Office, a collection of insights on the journey from software engineer to business leader. With over a decade in commercial software development, I've navigated the path from writing code to leading engineering organisations, and I'm sharing everything I've learned along the way.
This page tells you what I’m focused on right now. Updated monthly.
Last updated: January 2026
What I’m Building
TCG SaaS Web Product
A new platform for trading card game enthusiasts — a passion project since both my wife and I are avid TCG players. This is my first real test of scale-to-zero architecture using Azure Native Development techniques.
Blog Enhancement Project
Adding series navigation, a templates library, and better content discovery to this site.
What I’m Trying Out
Scale to Zero Infrastructure
Implementing scale-to-zero architectures using Azure Container Apps, Azure Functions, and other serverless components to optimise costs for MVP SaaS products. I’m focused on understanding Azure-centric blueprints for this approach, which will inform other SaaS products I might build.
What I’m Reading
The Infinite Game
by Simon Sinek — Finally getting around to this one.
Red Country
by Joe Abercrombie — Sometimes you just need a good fantasy book to unwind with.
What I’m Changing My Mind About
AI Agents
Moving towards cautious optimism. The tooling is definitely getting better and my workflows are adapting to leverage them more effectively. Very much team Opus at the moment.
Platform Engineering
The pendulum is swinging back from over-engineering to “just enough” platform — this is where I’m focusing my efforts around scale-to-zero architectures.
Current Focus Areas
Professional
- Leading platform engineering initiatives
- Coaching new technical leaders
- Writing pragmatic content on AI, delivery, and leadership
Personal
- Building side projects with modern AI tooling and architectures
- Exploring the intersection of robotics and software — especially humanoid systems like Boston Dynamics Atlas and Figure AI
Let's Connect
Interested in technology, leadership, or the intersection of both? I'd love to hear from you.